About Zainab Ansell
Founder & CEO, Zara Tanzania Adventures
🌍 Tourism Visionary
Over 35 years of experience building one of Tanzania’s most respected tour companies, serving travelers from across the globe.
🏆 Award-Winning Entrepreneur
Recipient of multiple international tourism and women-in-business awards for excellence, leadership, and innovation.
🦁 Safari & Kilimanjaro Specialist
Expert in designing world-class safari experiences and Mount Kilimanjaro expeditions with high success rates.
🌱 Sustainable Tourism Champion
Committed to responsible travel, environmental conservation, and uplifting local communities.
Zainab Ansell
About Us
Born: Tanzania
Nationality: Tanzanian
Occupation: Entrepreneur Tourism Operator, Philanthropist
Known for: Founder and CEO of Zara Tanzania Adventures, Sustainable Tourism Advocate, Social Entrepreneur
Notable Awards: International Park Tourism Award (2020), Special Recognition Award from Kilimanjaro National Park (2023)
Early Life and Education
Early Life and Education Zainab Ansell, widely known as Mama Zara, was born and raised in Tanzania, a country renowned for its breathtaking landscapes, including Mount Kilimanjaro and the Serengeti National Park. From a young age, Zainab displayed a passion for travel, hospitality, and community service, traits that would later shape her career in the tourism industry.
To further her ambitions, Zainab pursued studies in tourism and business management, laying the foundation for her entrepreneurial journey.
Profile
About Us
A visionary entrepreneur with over 40 years of experience in the tourism and hospitality industry, Zainab Ansell (Mama Zara) is a pioneer in sustainable tourism and community-driven travel experiences in Tanzania. As the Founder and CEO of Zara Tanzania Adventures, she has transformed the company into one of East Africa’s leading tour operators, specializing in Mount Kilimanjaro treks, wildlife safaris, and ecotourism experiences.
Beyond tourism, Zainab is a dedicated philanthropist, advocating for education, women’s empowerment, and environmental conservation through Zara Charity. Her innovative leadership has earned her multiple awards and global recognition, positioning her as a champion for ethical travel and responsible tourism.
Key Achievements & Impact
- Founder & CEO of Zara Tanzania Adventures (since 1986) – Leading one of East Africa’s most reputable tourism companies.
- Established ZITA Tanzania Wild Camps – A collection of eco-friendly lodges and camps strategically located near Tanzania’s major national parks.
- Founder of Zara Charity (2009) – Providing education, healthcare, and community support to underprivileged Tanzanians.
- 40+ years in the travel industry – Transforming Tanzanian tourism with ethical trekking and sustainable wildlife safaris.
- International recognition – Recipient of prestigious awards
Experience
- ZARA TANZANIA ADVENTURES
- Founder & CEO
- Tanzania
- 1986 – Present
- Established and expanded Zara Tanzania Adventures into one of the most respected tour operators in East Africa.
- Specializes in Mount Kilimanjaro expeditions, wildlife safaris, and luxury eco-tourism across Tanzania.
- Built strong global partnerships with international travel agencies, conservation groups, and adventure tourism brands.
- Led sustainable tourism initiatives, promoting cultural heritage, conservation, and ethical travel.
- Provided employment opportunities and professional training for guides, porters, and hospitality staff.
- ZITA TANZANIA WILD CAMPS
- Founder & CEO
- Tanzania
- 2000 – Present
- Developed a luxury eco-lodge and camping brand for travelers seeking authentic safari experiences.
- Properties include Highview Hotel, Serengeti Wild Camp, Ikoma Wild Camp, and more.
- Focused on eco-friendly accommodations, blending luxury with sustainability.
- Managed by Leila Ansell, ensuring high-quality hospitality standards and unique guest experiences.
- ZARA CHARITY
- Founder & Philanthropist
- Tanzania
- 2009 – Present
- Launched education, healthcare, and women’s empowerment initiatives across Tanzania.
- Established the Moshi Kids Center, offering education, nourishment, and psychological support to disadvantaged children.
- Provided scholarships, school supplies, and mentorship programs for underprivileged youth.
- Advocated for women’s economic empowerment, training women in tourism and hospitality.
- Led environmental projects, including tree planting and conservation campaigns.
- AIR TANZANIA
- Customer Service & Operations
- Tanzania
- 1980 – 1986
- Customer Service & Operations
- Gained extensive experience in client relations, airline logistics, and travel management.
- Developed expertise in hospitality, tour operations, and customer experience, shaping her future success as an entrepreneur.

